By now, you may have heard that Facebook is offering major music labels and publishers “hundreds of millions” of dollars to allow music to be used on the network legally. A Bloomberg report discusses the situation. If you’re an artist or songwriter, that might sound like music to your ears, but let me ask you a question: how are you going to get paid for that?
Will you get a piece of the pie?
If you’re not with a major label or publisher, the answer is “probably not.” And for that reason, let me ask you another question: when asked if you should get a record or publishing deal, why is it that many artists opt to “go direct” and many writers say they won’t give up their publishing? If you keep your whole pie, but you can’t take your scoop of the proverbial river of nickels, what’s the point of keeping it? Do you know how to get the money that’s floating out there from places like Facebook?
Just some thoughts for you to consider. Sometimes, the issue is not about “small piece of a big pie v. big piece of a small pie”…sometimes it’s just about logistics and economics. You can’t keep what you can’t capture.